Mixed :: Personal Narrative Racial Papers

Mixed "Did your real mom die or something?" The boy with the snot-streaked face asked me on the playground, next to the jungle gym. He wore a striped blue shirt open at the neck and his eyes were so dark I couldn't see his pupils. "W-what do you mean?" I stared hard at him, my voice already taking on a defensive edge. I gripped the edge of my red corduroy jumper with my grubby hands. "I mean, what happened to your real mom? The one that's not a gaijin." Then I understood. Gaijin. Foreigner. I looked down at my clenched hands, too dirty to rub my face with if I started to cry. The boy wasn't trying to be mean, he was just curious. But I was sick of it-the teasing, the questioning, the staring. When I hit him hard in the face, he looked more stunned than hurt, his eyes so wide open that I could see white all around the iris. Back in those days, I told many stories about myself. One of them was about why my eyes were golden-greenish-brown and not dark brown due to an illness I'd had. Another was about how I dyed my hair to make it reddish-brown instead of black. The most absurd one was about how my mom really was Japanese, but had lived in America all her life and that's why she looked white. Most of them made no sense. I don't know if the kids ever believed me. No matter how many lies I told about myself, I knew deep down that I could never imagine away who I was. I would always be "Half," not whole. In Japan, people would identify me as "haaf"-the Japanese bastardization of the English word, "half"-used to connote someone of mixed race. My dad would get angry again and again when strangers tried to touch my hair when we went out in Tokyo. And my mom would be asked, "where did she adopt those adorable Vietnamese children?" every time she brought my brother and me back to the States to see my grandma in Florida. Most of my memories of growing up in Japan can be divided into two groups-my interactions with adults and those with children. Having grown up in a house with five adults until I was 5-years old, I naturally preferred the company of older people.

Restaurant Review Essay

Review of China Buffet Restaurant I am a food lover, and I enjoyed eating in a Chinese restaurant. I tried different restaurants in our place, but what interests me most is the China Buffet Restaurant. China Buffet is located at Madison Avenue at the heart of Mankato, one of the biggest cities in Minnesota. The restaurant has a seating capacity of approximately 100 people. They have several food stations. Although the name China Buffet speaks for itself, their food stations consist of American, Italian, and Japanese food. The owner purposely includes a variety of food because of competition. I enjoyed eating at China Buffet because of its affordability, delicious food, and the beautiful setting. The price of their buffet is $10 per person, and it includes beverages. There are a variety of salads in their salad station: fruit, vegetable, and seafood. Their main meal is composed of chicken, pork, beef, and fish. For dessert, they serve ice cream, cookies, and different kinds of cakes. For their beverages, they serve so da, milk, juice, and chocolate milk, but tea is my favorite. The food is excellent so it’s well worth the price. China Buffet’s food is excellent and healthy. They have food stations for meat lovers and vegetarians. Their newly-opened sushi and hibachi bar is the restaurant’s crowning glory. Sushi and California maki is my starter with matching wasabi sauce. I tried their hibachi too, but it fills me up right away. The seafood station is consisting of shrimp, crab meat, clams and mussels. They have different kinds of shrimp meal. I tried their crispy shrimp which was coated with flour and egg and some seasoning. I love the crispiness of its shell and the softness of the shrimp’s meat. Their chicken satay blends well with fried rice. Their â€Å"Happy Family† meal that is common in the Chinese restaurant is so delicious. They call it â€Å"Happy Family† because it has chicken, pork, beef, shrimp, and mixed vegetables stir-fried in soy sauce and sugar. When it comes to dessert, they have different kinds of ice cream, but I love Butter Pecan the most because of i ts softness and creaminess. I can’t help but to look around at the restaurant’s attractive ambiance while I am eating. A typical Chinese restaurant, there were Chinese pictures hanging, but I love the huge picture of the Great Wall of China. From afar, it looks like a mural engraved on the restaurant’s wall. The hanging lamp gives warmth and serenity of the area. Their utensils and drink dispensers are organized and the carpet is very clean. They have a huge fish tank where most of the children are enjoying watching the fish. The ladies’ room is clean and odor free. China Buffet might not be the best Chinese Restaurant in Minnesota, but it stands out from other Chinese restaurants because it’s cheap. Its affordable price attracts customers to give it a try. Their delicious food is so inviting. The cozy atmosphere makes it a perfect place to eat and bond with a family. This week, I focused on improving my draft thesis statement, organization, developing my conclusion, and correcting grammar and comma errors. I omitted the third person in my first paragraph to demonstrate that my primary audience is my Professor. I read aloud my essay and found some grammatical errors. I read my Professor’s comments and edited my essay by following what she had written in the comments. I followed Smarthinking’s editing advice on grammar and comma errors.

Youth Migration

Our world is a big global village. With the opening up of the world economy resulting in free movement of youth, both within their countries & across the nations for better education , better jobs , better quality of life ,migration, both internal and international ,has emerged as a burning issue. Migration is a multi-dimensional,transnational,multicultural issue. It is acomplex problem. It is not a simple demographic or economic problem; there are socio-psycological,cultural,ethnic,legal issues involved. The issue of migration needs to be examined in a holistic manner.In today’s world, knowledge is power and Information is the key to success. In most third world & developing nations, the youth is rural and semi-urban areas are confronted with poor educational Infrastructure. In Indian context, there are broadly three types of schools- (i) schools having teachers and children but no buildings or insufficient classrooms,(ii) schools having buildings and students, but no teacher s ,(iii) schools having buildings and teachers ,but no students because of non-availability of quality teachers , educational tools & equipments.The colleges in these areas are no better. Next is lack of quality technical &vocational education, lack of qualified science teachers, scientific tools, equipments and other educational infrastructure. Lack of quality educational infrastructure in rural &semi-urban areas in most Third world & Developing nations focus the mere ambitious modern rural youth to migrate to schools & colleges in cities & metropolis. More than 75% of rural population is dependent on agriculture, but ironically agriculture is neither remunerative nor sustainable.For example, 75% of land in rural India is owned by 5% of landlords, big farmers & absentee landlords. Shoddy land reforms fragmentation of land leading to uneconomic size of land holidays ,lack of modernization & commercialization of agriculture, further marginalization of marginal farmers have forced mod ern youth to move to urban areas for better education ,better employment opportunities & better quality of life. The factors that drive migration of youth from rural to urban areas at the micro-level are more or less the same that determine migrant motives at he International level . Better education, better employment opportunities, better vertical and horizontal mobility in job situations, more lucrative pay packets , better quality of life and increasing aspirations of the youth in a liberal free economic world are the migrant motives . The number of young students from Third World countries & Developing economies like India & China in American & Western Universities has quadrupled over the last two decades.For some a foreign degree is a status symbol; but for the majority of students from poor Third world countries & developing economies it is the quest for knowledge & better job prospects that drive them to migrate to American and Western Universities & Colleges . Developing ec onomies like China , Japan , India, Brazil motivate their students, even at times with state sponsorships & scholarships , to study in Western Universities for acquiring better knowledge & with access to modern technologies. Income maximization, social mobility & social status, yearning for better qualities of life propels this youth to join schools of Higher Learning.With economic & civilizational gaps between countries narrowing down day by day, the culture shock appears minimal & non-existent. Peer group influences also act as a motivating factor. Youth migration, both within the country and at international level, is a modern day reality & not to be looked down with suspicion or anxiety. World economies have opened up; nations & nationalities have become more liberal & tolerant; people to people contact, industry to industry contact besides Government to Government contact has become more democratic & participative.A sort of give and take operates between the rich and powerful n ations & the developing & Third world countries. International trade & commerce, technology development particularly after the recent economic meltdown has made world economies more interdependent. No one nation can solve the problems facing the world. A new world has emerged where the Rich and poor nations need each other. In such scenario, International migration, both in the sending country as well as in the receiving country, has affected one & all.It has thrown open new challenges & opportunities for the Governments & for communities & nationalities. The migrant youth, while migrating to an alien land, no more suffers for cultural shock; he slowly gets integrated in the alien land, becomes part of its society, its culture & its economy. He contributes to the development process in the receiving country; he, in return, receives a better pay packet & leads a better quality of life. Next are, of course, occasional racial discriminations & race related crimes; but they are of negli gible proportions.There are however attendant problems like social and family dislocations in the sending country, greater pressure on the urban infrastructure in the receiving country. Next are occasional hue & cry in Developed economies regarding their jobs being cornered by youth from developing nations, thus contributing to increasing unemployment & resultant social tensions. At the domestic level, migration from rural to urban areas has put enormous pressure on urban civic amenities like housing, health, education, drinking water, sanitation etc.The brain drain from rural to urban areas has left the villages bereft of the best hands. There is a growing hiatus between Urban India and Rural India & the same is the case with all developing and third world countries. At the International level, free movement of youth for education & employment has meant that young immigrants make up an important and increasing share of the labor force in the receiving countries, particularly in the Developed economies. Instead of stealing they have significantly contributed to this growth in employment in these economies.With the relative & absolute size of the working population in the west getting smaller, the youth from countries like India have filled up the void. Net change in the working age population in the countries has a direct bearing on the net youth migration levels. In the western economies, there is a net shortage of labor in particular jobs like ICT, Health, Sciences, Construction & transport, hotels, cleaning & domestic sector. This has helped inflow of labor force from Developing & Third world countries.It also has meant that cultural and social integration of immigrants & their families into the Western labor market & society has become smoother & faster. Adaptability levels in the host nations has increased manifold. So far as sending countries are concerned, brain drain is the biggest challenge. But migrant remittances have grown manifold which has helped the emigrant youth to improve the quality of life of their family members & communities back home. International migration is a complex & complicated issue- a multidimensional one.The economic meltdown in the Developed economies, the war in Afghanistan, Iraq, a terrorism ridden Pakistan, the turmoil in the Arab world have made international migration, both legal and illegal, a burning issue. For more than 214 million international immigrants life has been uncertain, often treacherous. It has thrown open the debate of shared prosperity & shared responsibilities- it is both a challenge as well as an opportunity for various stakeholders to carve out a balanced mutually agreeable paradigm that will maximize the developmental benefits of migration for both the sending & receiving countries.Migration benefits all the stakeholders when it is legal, open, just and orderly. Young migrants, both skilled & unskilled labor, have helped in reducing imbalances in International labor market. Youn g migrants from the Third world & Developing countries like China, India, Brazil bring with them hard work, creativity, cheap labor, entreprenuerial ability, dependence & loyalty. Modern day youth are constantly on the move- they help promote exchange of ideas, values, expertise & knowledge.There are about 214 million international migrants out of which 128 million live in Developed countries of which 58% have their origin in developing countries. With the economic meltdown, there has been a net decline of young migrants from developing countries. The worst hit sectors like finance, construction, manufacturing & infrastructure in the Developed countries have negatively impacted the flow of young migrants to the Developed countries.In spite of this, there is demand for highly skilled young workers, entrepreneurs, unskilled & semi-skilled labor in sectors like health, ICT & construction. These sectors remain to be fulfilled by migrants from Developing countries. But because of the eco nomic crisis & slow industrial recovery in the west, unemployment among youth is rising, particularly among the children of immigrants. This leads to farther marginalization amongst 2nd & 3rd generation immigrants leading to social tension, racial conflicts & alienation.There has been some panic knee-jerk reactions of Governments in the Developed countries who have tried to reduce migration by reducing quotas, adopting more stringent labor market tests, not renewing work permits, forcing private & state sector players to adopt a more pro-native recruitment policy & reducing the size of the labor market. So far as their countries of origin is concerned, international migrants, particularly the young skilled, semi-skilled & unskilled labor, have helped improve the living standards of their family members left behind by way of remittances.The nearly 316 billion dollars the immigrants sent home in 2009 not only helped improve the standard of living of the families, but contributed to th e increase in foreign exchange reserves in these countries thus adding to their economic resilience in a bad economic year. The countries of origin have included international migration as a key focus area in this scheme of development, often by joining up with major stakeholders in drawing up plans and programs that benefit the migrants, their families, & the community at a large.Some countries of origin have developed innovative ways of involving the expatriate communities by facilitating transfer of collective remittances or by issuing ‘diaspora bonds’ to revise capital from these sources. As an initiate, the countries of origin have undertaken proactive policies & strategies of helping these expatriate communities by facilitating support for labor migration, improve protection in foreign soil, facilitating transfer of remittances & safe return of migrants.Multilateral agencies like Inter-American Development Bank & International Fund for Agricultural Development hav e been seized of the issues of reduction of remittance transfer costs. Some donor countries & agencies have taken initiative in engaging & supporting expartites in their home countries by way of providing free expertise, services & advice for development of countries of origin. International migration of youth bring in its wake myriad opportunities & challenges at the migrant’s level, at the family and community level.Better pay packets for the youth ensures better standard of life for migrants, their families & their home country. In states like Kerala & Andhra Pradesh in India, most of the families have a young qualified and skilled hand serving abroad, as engineers, doctors, nurses, science teachers, construction workers, skilled, semiskilled & unskilled. In the last two decades, most of the families & the community in general have prospered economically & socially of the foreign remittances their son or daughter sends home.The Gujarati youth carry with them entrepreneuria l abilities & expertise world order & carved out a niche of their own in the field of business & industry. There is upward mobility, both economic & social, not only for these young migrants, but their families, kith & kin & the communities left behind in their home countries. The economic possibility of the people of Kerala, A. P. , Gujarat & Punjab can, to a large extent, be attributed to the youth migration in these states to greener & better pastures in the West & Third World countries & the fat remittances they send home.While international migration, mostly economic, has had boosted the economy of the migrant, their families, their communities & the nation as a whole, the socio-psychological & cultural effects of such migration deserve attention. It is particularly relevant in Indian context, when joint family system still remains dominant. The departure of a young family member staying & serving at thousands of miles away passes serious psychological problems for aged, family members, young brothers & sisters and the peer groups at large.It creates a psychological vacuum and raises serious problems of adaptability. There is a major problem in the lack of social support system or programmes both for the young migrants as well as their family members left behind. There is an urgency in addressing the issue of understanding how youth migration impacts parental needs & family needs. The old feel neglected & the young feel uncared for. The community feels betrayed. The society, over a period of time, forgets the young migrant who in their eyes has ceased to belong to them, at least socially & psychologically.Due to lack of constant support, old parents & other members of the family left behind by the young children became a socially & psychologically vulnerable group with high risk of psychological & behavioral disorders, including alienation & feeling of isolation & depression. While the benefits if International migration to individual migrants, their fami lies, communities & the nationalities are visible & apparent, the visible & invisible cost is an urgent area of concern.While international remittances have helped improve the quality of life of millions back home, sustained poor economics, improved the balance of payment situation & contributed to foreign exchange reserves, the hidden cost & visible cost can no longer be swept under the carpet. The socio-psychological impact on family members left behind, the flight of intellectual capital from developing to developed countries, issues of migrant integration, exploitation of cheap labor, lack of a policy of Inclusive development of migration pose serious challenges for our political & business leaders & policy planners.Protection of migrants, cases of racial abuses & human rights violations call for a multidimensional approach to various aspects of International migration, particularly its linkages with development, Inclusive growth, human rights & natural justice. With knowledge h olding the key in a globalized economy, international migration of youth for better education & better pay packet is going to be on the rise. In the Third world & developing economies it has developed into a permanent & integral structural part of the body politic & economy.Lack of opportunities, disparity amongst economies & within economies, divergent demographic dynamics, internal upheavals in home countries like Afghanistan, Pakistan & Arab world have acted as a ‘push factor’ for international migration. Labor market imbalances, availability of cheap labor, both skilled & unskilled from Asia-pacific countries, economic dependence & inter-linkages amongst nations, rich & poor and growing aspirations of the people I these countries have propelled migration of youth across boundaries.There has also been flow of expert labor from the Developed to developing countries, at times necessitated by transfer of technology, collaboration & joint ventures projects or as strings attached to an economic or technological aid package. Both in the receiving & sending countries, there is a growing realization amongst policy makers and think tanks that international migration & development are interdependent & interlinked. Since international migration is multidimensional, multicultural, multidisciplinary in character, we need to address the challenges in a more humane, understanding & co-operative atmosphere.It requires integration & cooperation at the local, regional & transnational levels amongst governments, societies & communities. There is a growing feeling that we can address the negative impacts of international migration & maximize benefits to both the sending & receiving countries by involving a collaboration & well coordinated framework within the V. N. system. Such a framework should be well supported by Governments in both countries of origin & countries of destination, backed by civil society.That way it can transcend cultural boundaries & take into account factors like cultural accommodation &integration, human rights, natural justice & fair play. Countries in Asia Pacific region account for nearly 30%of world’s 200 million international migrants, majority of them youths, both as sending and receiving countries. Young talented, skilled youth from India, China, Phillipines etc. make their destination to US, Canada, Australia & Europe for higher quality education as well as meeting the growing technological, semi-technological needs in these countries.Beside the labor market needs, family reunification account for major chunk of international migration. Besides transnational migration, inter-regional & intra-regional migration is on the rise. You will find a large number of young engineers, doctors, construction workers, health workers from India, China, Pakistan, Indonesia & Phillipines making their way to Gulf nations & Australia. This fills up the labor gaps & corrects labor imbalances in the region. The Gulf countrie s & countries in South East Asia have emerged as temporary hub of labor migration from South Asia.Feminization of International migration is a discernible feature in the last decade or so. Large no. of young female workers, particularly in the health, ICT, infrastructure & services & domestic sector from countries of India, China, Sri Lanka, Pakistan & Bangladesh make their way to the Developed countries for attractive economic packages & then fill the gap in the labor market. There is a big outflow of temporary contract labor from Asia, particularly South Asia & South- East Asia for labor intensive 3D jobs (dirty, dangerous & difficult) , particularly in sectors like construction, agriculture, manufacturing & cleaning services.Women construct laborers who got engaged in domestic sectors or in cleaning services & construction activities often are lowly paid & also explicated at the hands of middlemen & service providers. There is a large number of illegal migrants who make their way to the Gulf countries. It is difficult to know the exact no. of such laborers since a sizable chunk do not register with national authorities. Besides, large no. of illegal migrants make their way because of porous geographic boundaries.For example, every year lakhs of Bangladeshis illegally enter India for better economic opportunities through the porous boundary. Similarly, there is free outflow of migrants within & amongst the countries of erstwhile USSR. Because of the limited role played by Governments, these temporary migrants & conduct labor get exploited at the hands of private recruitment agencies, particularly in the countries of South Asia. Labor trafficking, particularly construct laborers & women laborers by private recruiting agencies using the means of deception is rampant in the Asia-Pacific region.The lack of a clear policy by the Governments in the region, rampant corruption by authorities and a pathetic attitude of authorities have altered the private players a f ield day in exploiting the young migrants, particularly women. The poor economic status of young men & women makes them a vulnerable group. They get financially, physically & sexually exploited at the hands of private players. In the name of migration, young women migrants, particularly from South Asia & South East Asia get lured by the private players to the Gulf countries & exploited, used & abused in the process.These helpless young women are victims of sexual exploitation, forced marriages & domestic slavery in the rich Gulf nations. In the name of Contract labor, there are a large number of repulsed cases of women being forced into prostitution or used as keeps in the Gulf countries. Since Islamic society does not provide them much protection, young women, particularly from South Asia & S. E. Asia, are often lured into forced marriages or land up in brothels in Gulf countries. Brain drain & brain gain are a major area of concern in international migration.In the past, brain dra in from poor but talented countries like India, China, Pakistan & South East Asia was a major area of concern because flight of talented & skilled human capital from these countries affected national productivity & technological innovation & hit key sections like health, education, research & development & technology. But with the emerging economies of India, China, Brazil, South Africa & oil rich Arab countries embanking on a path of 9% to 10% growth rate with emphasis on individual production, infrastructure, better education & health care, a reverse brain drain is taking place.In some sectors, brain gain has really happened. Some of these governments have adopted a dual strategy of retention & return. By offering dual citizenship & sops for setting up industries & liberalizing terms & conditions of investment & providing tax breaks, these countries have succeeded in mobilizing the rich migrants to either return or invest in profitable ventures or in the share market in their home countries.Countries like India have created a new department in Government for overseas Indians which addresses their concerns & problems, both abroad & at home. The Annual NRI meet organized by Government of India & meeting specific communities like Gujaratis by Gujarat state Government is aimed at attracting & involving the rich NRIs in profitable ventures at home. Some Governments have adopted a policy & strategy of mobilizing the diaspora which helps in transfer of knowledge, skills, technology & capital that makes up for flight of human capital from the home country.The key areas of action requires simplification of procedures for remittances so that illegal transfers are avoided. The understanding of the implications of gender dimensions of international migration, the concerns & needs of the families of migrants left behind at home, preparing the second & third generation migrants to take up the new challenges so that they don’t find isolated or disillusioned, taking care of the health & educational eeds of the migrants & their family members & ensuring smooth integration of the emigrants in the country of destination are issues of urgent concern. The basic civil rights of the migrants needs to be looked into by the Governments & civil society. The key areas of action & co-operation for broadening the opportunities of young migrants requires their psychological, social & economic integration in the process of development both in the receiving & sending country.In order to fully understand & utilize the potentials & benefits of international migration, both the countries of origin & destination need to evolve suitable migration management policies taking care of welfare of migrants & their integration into the socio-economic agenda, poverty amelioration strategy in the sending countries, racial & social integration in the receiving countries. National & regional developmental goals should be reflected in the migration policies. There must also be policy coherence at the national, regional & international levels. The civil & legal rights of the migrants must be ensured at all costs.The Governments, in both sending & receiving countries, must put in place mechanisms to eradicate human trafficking, regulate modus operendii of private recruitment agency, eliminate flesh trade in cases of young women migrants. Last but not the least, the national governments & civil society, cutting across geographical boundaries, must work in an atmosphere of trust & understanding so that international migration caters to the development needs & maintain labor imbalances, thus contributing to the development of young migrants, their countries of origin & countries of destination.

James Town

During 1607-1611 of Early Jamestown, Why Were So Many Colonists Dead? King James I sent 110 people over for a new start of life. The Englishmen arrived to Jamestown believing that they would find gold and a new way of freedom with government and religion. Most of the colonist died during the early years of 1607-1611. No skills for the New World later made the colonist have a hostile relationship with the Native Americans and the environment that they weren’t immune for lead to their deaths. Many colonists died because they had no skills to survive in a new place.According to the â€Å"First and Second Jamestown Ship List† in Document C, 47 of the 110 colonist were Gentlemen in May 1607. These Gentlemen came to Jamestown with the belief that they would find wealth. The Gentlemen, including other colonists, didn’t know how to farm or hunt. They traded with the Powhatan Confederacy for food but that got old, and the Indians later put a stop to the trade for the Engl ishmen to â€Å"Starving Time† in 1609. Also, there was only 1 doctor. Therefore, if someone got sick they would have a way bigger chance of dying than seeing that 1 doctor.The evidences helped explain why so many colonists died because the inexperience of the colonist led to them not being able to support themselves. The Native Americans were antagonistic to the colonists. â€Å"The Virginia Adventures† in document D says, â€Å"Though West was able to load his (small ship) with grain, the success involved some harsh and Crewell dealinge by cutting towe of the Salvages heads and other extremetyes. † Instead of the colonist finding and growing their own food they killed 2 Indians. This was probably one reason why the Indians would attack the colonists.On document E, â€Å"Chronology of English Mortality in Virginia, 1607-1610† there was a first ever Indian attack at Fort James and 2 people died. If the colonists and the Indians had a different start of re lationship, there wouldn’t be that many people dead. The Englishmen could’ve learned skills from the tribes. The Englishmen and the Indians would perhaps have a different relationship. The environment had a big effect on the death of many colonists in early Jamestown. In â€Å"The Lost Colony and Jamestown Droughts† in document B it shows that there was a drought around 1605-1615.There wasn’t enough water to drink, let alone grow crops or livestock. People also died because of diseases including malaria, scurvy, and dysentery. There were also other sicknesses that the Englishmen weren’t immune to. When illness struck the colonists, there was only one doctor and that was the same as not having any. The water was really filthy. Document A states that, â€Å"Because of the adjacent river and creeks became brackish as water levels rose, reliable sources of fresh water would have been scarce by the seventeenth century†¦Ã¢â‚¬  This made the risk o f getting a disease higher than not having water at all.The environment was a major death factor even if they learned how to plant or grow livestock. If the colonists were able to support themselves then more would have survived. The death of so many colonists in early Jamestown was mostly cause by the environment and the unfriendly relationship between the early settlers and the Native Americans that was triggered by the colonists not being able to support themselves.

Toyota Brand Analysis Essay Example | Topics and Well Written Essays - 1000 words

Toyota Brand Analysis - Essay Example Fortification - the brand should carry a consistent image over time to reinforce its place in the consumer's mind and develop a special relationship with the consumer. Brand extensions can further fortify the brand, but only with related products having a perceived fit in the mind of the consumer. A company may have many brand names, but each group should fit well together. When Toyota wanted to compete in the luxury car market, a new brand called Lexus was created. This avoided muddying the established Toyota brand name, which represents value and economy, and removed any possible negative preconceptions about the Lexus name being cheap. The divergent fortunes of two automobiles made by the same manufacturer offer an unintended study of the power of brand strategy to alter behavior. Since 1989, both the Toyota Corolla and the Geo Prizm have been made by New United Motor Manufacturing Inc. (NUMMI), a joint venture of General Motors and Toyota. While the two cars are virtual twins, the Corolla has had consistently stronger sales despite a higher price. How come "The strength of Toyota's brand allowed it to charge more," says The Economist. "Buyers thought a Toyota would be superior to a GM car in the same class, and so happily paid more." The effect of brand equity on profit and growth is striking. ... "Buyers thought a Toyota would be superior to a GM car in the same class, and so happily paid more." The effect of brand equity on profit and growth is striking. While both cars cost the same to make-about $10,300-Toyota sold 200,000 Corollas to dealers at $11,000 each, while GM managed to move only 80,000 Geo Prizms at $10,700 between 1990 and 1994, The Economist notes. The result: "Toyota made $128 million more than GM in operating profits from NUMMI, while its dealers made $107 million more than those of GM from the plant's products." Toyota Motor Corp. (TM ) is on pace to be the world's No. 1 auto maker by 2008. It produces nearly one of every six cars sold in the U.S., including nine models in the South and Midwest, where it employs 32,000 Americans. Even New York livery cab fleets, once largely made up of leathery Lincolns, now feature Toyota's Prius, the hit hybrid taking coastal cities by storm. Toyota largely remains "terra incognita" to American investors, while GM can still attract buyers even as it flirts with bankruptcy. "Toyota stock doesn't have the 'mind share' of GM or Ford," says John M. Novak, an auto analyst at Chicago's Morningstar Inc. "There's a perception that you can't invest in it [because] it's a Japanese company -- that you would require a special account." ( Business week) Toyota Strengths: In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of

Knowledge and skills for nursing part 2 assessment Essay

Knowledge and skills for nursing part 2 assessment - Essay Example Based on the background check patient had suffered severe depression because her husband died and live alone. The patient became alcoholic and her health deteriorated because of malnutrition. The patient looks underweight but can survive by giving proper medication and patient care. The nursing process can best be described as a framework for planning individualized care for patient with intellectual disabilities. Since the care for patient is a process it does not conclude into anything but rather it changes constantly and it is the nurses' responsibility to respond to these changing needs whenever necessary. The nursing process usually comprises four or five stages depending on the resources available and work setting, and includes: diagnosis, assessment, planning, implementing and evaluation. The nursing process should be undertaken using a collaborative and participative approach with other professionals, gathering and implementing resources, in order to improve the care process (Department of Health 2000b; Department of Health 2001). The focus of this study will be on the design care plan for our patient on study. The patient was brought in the hospital because of diarrhoea and vomiting. ... It includes areas such as health and health needs, daily living skills, activity programmes, mobility, mental health, risks to the client, finance, respite, social events/outings, support requirements, spiritual needs and, possibly, accommodation issues (Department of Health, 2000b;Sox, 2004a). Our patient on study has been diagnosed to have severe diarrhoea, but upon assessment the medical team handling the patient found out deeper reason for having such condition. The patient based on its medical background is having depression due to the lost of a husband. This has made the patient to neglect herself and become alcoholic. As a result of a deeper assessment the patient is also suffering from malnutrition. The care plan will be focusing on this condition of the patient. The chosen model should cover the entire activity of the patient. Planning In planning, the nurse plays an important role in the recovery and stay of the patient in the hospital. The patient upon admission was given attention on the main complain which is diarrhoea and vomiting. However further diagnosis and assessment of the medical team discovered that the patient is suffering from malnutrition. Our plan focus on malnutrition; the reasons why the patient is having this kind of condition, and the treatment and the protocol that the nurses should follow for the welfare of the patient. Implementation Implementation of a care plan is the most challenging part of the nursing process. Patient who is suffering from depression will lead to intellectual disabilities and an appropriate care plan should be implemented. In the case of our patient, she suffers depression after her husband dies wherein she depends on a lot. This make her

Babcock marine case study Assignment Example | Topics and Well Written Essays - 2250 words

Babcock marine case study - Assignment Example Being the largest warships that the UK has ever commissioned, they are to be built like a giant Lego model and have individual blocks being built at the six shipyards surrounding UK that is before they are transported to Babcock’s Rosyth facility for the final assemble and its integration. If you happen to be in the military or a commercial sea-faring craft, there is an open door for you. A division of the Babcock International, the company provides a wide range of design, support and building services which are inclusive of upgrading, conversion, refitting and maintenance (Brown, 2003). It also offers engineering, as well as, support services to the royal navy. Most of its customers include the government of Canada, New Zealand and Canada. The marine designs the fast ferries, specialist crafts and paramilitary vessels to customers globally. In addition, it offers the water jet propulsion for commercial and military applications, landing craft, workboats, special operations cr afts, design of excluded light in alloy planking in small ship construction and other commercial vessels. Close to that is the ability of the company to provide all spares of procurement services. It supports the third party operators and also the private owners. SWOT analysis Strengths and opportunities The two largest aspects that give the company a reason for existence is the energy and the marine technology. Babcock has provided a platform for the design, integration and also management services in the marine, oil and gas and also in the defense sectors globally. Privileged to have more than 900 engineers and technical support staff, they also have inspired delivery record, proven design and management expertise, focused leadership, it is able to support all its customers on each and every aspect, including the concept of design and modification through the life management together with a safe and environmentally friendly disposal (Kim, 2005). It is the leading UK Engineering su pport services Company, and it is trusted to deliver serious support to the government along with key industry organizations within the globe. The company has proven track record as being the UK’s leader in naval support business that provides its customers with surety and huge confidence regarding its ability to safely and carefully manage and operate some of the countries most core assets together with providence of through-life support in complex programs of national significance (Brown, 2003). Further the submarine partner in the royal navy, the company is the only provider of deep maintenance, infrastructure support and in-service maintenance. The strength of its long term relationship has been portrayed in its involvement in the current and future programmes. It has unique facilities and infrastructure that has enabled the company to undertake about 75% of the UK surface refit refits and also about 50% of fleet maintenance. Managing and also operating two of the three U K naval bases, has enabled Babcock to work successfully with the ministry of Defense over the last ten years and hence delivering considerable cost reductions and further service improvements as part of successful partnering relationship with the Royal Navy and Ministry of Defense. It has unique naval infrastructure across the UK which support complex engineering programmes and at the same time increasing the availability of the customer’